Why invest in accessibility?
It's the law
You have a legal duty to consider disabled people's access to your site under the Disability Discrimination Act. If you don't, you could run the risk of being taken to court.
Disabled people have a right to information
Disabled people have to overcome all kinds of obstacles before they can enjoy what the web has to offer. This puts them at a significant disadvantage. By allowing users to control the way your web material is presented - such as converting it to synthetic speech, enlarging the text, changing the fonts, contrast and colour schemes - they can easily overcome most of the barriers to navigating and using your site.
Accessible sites benefit everyone
Accessibility doesn't just help those with impairments. Independent studies show that non-disabled people find accessible sites 35% easier to use.
It reinforces your brand image
If you have a social responsibility statement claiming that you seek to serve everyone and you don't discriminate, having a website that's not accessible could cause your brand to suffer.